PCA Coffee Rides play a crucial role in growing the cycling community, and for me as a bike shop owner, they are invaluable. These rides bring together all kinds of cyclists—beginners, experienced riders, and those simply looking for a group to join. It’s an opportunity for newcomers to ride with experienced cyclists, learn essential group riding skills, and most importantly, enjoy a great day on the bike. Many beginners might feel discouraged riding alone, but in a group, they find motivation, support, and a true sense of belonging. For businesses like mine, these rides also introduce new clients who are looking to immerse themselves in cycling. That’s why I believe Coffee Rides are an essential part of the cycling culture.